Familiar with Facebook, Instagram, YouTube, TikTok, and Snapchat, and I don't treat them the same.
At the American Cornhole League, I grew YouTube from 15,000 to 54,000 subscribers with a 650% revenue increase, and took Instagram from 50,000 to 221,000 followers by building platform-specific formats instead of posting the same clip everywhere.
One reformatted clip hit 128 million views on Instagram, and a YouTube Short hit 20 million. I also figured out that Facebook, not Instagram, is where the core fan community actually lives, and shifted strategy around that.
Faa Lincensed Drone Pilot
Drone
Sports content
Career highlights
Brands I've worked with
American Cornhole League
Directed all video production for ESPN broadcasts and digital platforms, driving a 650% increase in YouTube revenue and redefining ACL’s visual identity. Created motion graphics, LED wall content, and fast-turnaround social videos that reached millions nationwide on. Created Features of 50+ ACL players which aired on ESPN and CBS.
325 productions
Led end-to-end video campaigns for corporate, commercial, and nonprofit clients, managing budgets up to $100K. Directed interviews, lighting, and cinematic storytelling that elevated brands and delivered measurable creative results. Led expansion into Rochester, NY. Grew revenue by 315%.
Syracuse Mets (AAA Baseball)
Produced dynamic in-stadium and broadcast content that brought AAA baseball to life and strengthened the fan experience. TD'd and directed live minor league games with 5 live cameras.
Social Media
Familiar with Facebook, Instagram, YouTube, TikTok, and Snapchat, and I don't treat them the same.
At the American Cornhole League, I grew YouTube from 15,000 to 54,000 subscribers with a 650% revenue increase, and took Instagram from 50,000 to 221,000 followers by building platform-specific formats instead of posting the same clip everywhere.
One reformatted clip hit 128 million views on Instagram, and a YouTube Short hit 20 million. I also figured out that Facebook, not Instagram, is where the core fan community actually lives, and shifted strategy around that.